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Cool Cat Crafts Identity

identity development


brand strategy


business collateral design


Cool crafts for Cool Cats

In a world of cookie cutter goods, Cool Cat Crafts makes quirky and unique handmade pieces for the cool cats. They needed a high-energy identity with an offbeat sensibility. The logo design features bright colors in a no-nonsense sans-serif and a charming cool cat—both friendly and bold.

Cool Cat Crafts logo
Cool Cat Crafts logo cat icon
business card with fresh brand moodboard for rebrand

Spreading glitter and glee is central to Cool Cat Crafts’ mission. As an independent, handmade shop, sharing joy with supporters and customers is the best way to meet that mission. To that end, package inserts that delight and colorful business cards to spread the word are a must.


Cool Cat Crafts brand in action

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Meow!