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Cool Cat Crafts Packaging

package development


package design


art direction


photo editing


Great in the Store. Better at Home.

Designed to go from retail to the home, this package keeps the coasters protected and looking good long after the sale. Featuring bold type to catch attention on busy shelves, the box really shines when it’s opened. That quirky cat greets us with an inner lining and the asymmetrical lid suddenly makes sense when you store it under the base, turning the entire package into a sturdy and attractive storage tray with a convenient thumb notch to keep your coasters at the ready. You never know when a party might spring up!

package on display
package set up for table top storage for coasters view of bottom of package and lid lining

The asymmetrical package required engineering and prototyping to perfect. The thumb notch needed to be large enough to be useful and the lid needed to cover the notch completely while on store shelves, but not get in the way while in use as a tray at home.


cut and scored prototype in progress drafting box on paperboard
assembled first round prototype with alterations marked
digital roughs of package front drafts of box graphics

Like what you see?

Check out additional work done for Cool Cat Crafts.

closed package on display