JQ Design Co.
Front End Development
Business Collateral Design
Whoa. Who's that?!
On the crowded floor of the portfolio showcase. At a busy AIGA event. On the computer screen of a harried hiring manager. In the overflowing win-a-free-burrito jar. I wanted to make people notice.
As a new designer hitting the Twin Citie's scene, I needed to grab attention and keep it. All while being authentic to who I am. So here we are. A bold palette. Humble type with a hint of the dramatic. And a punch of sass.
From blah to BLAM!
In researching and rethinking the previous brand, one thing was certain. It needed more boldness. More intensity. More fun. And definitely more sass.
Final Brand Elements
The familiar slab serif from the previous identity is still in play, but in a more nuanced way. The palette moved from intriguing, but demure and serious, to bright and audacious with enough navy to keep it professional. The logo moved from delicate to solid. And that swash on the Q is a thing of beauty—full stop.
In today's digital world, a killer website is key. The home page blasts you with in-your-face color and leads you right to the work. The interior pages are calmer with a soothing blue gradient that fades into a white background allowing you to focus on what's important—the content.