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Eyewear with Attitude


digital advertising

web development

Pucker up!

Tart is an online shop that specializes in eyewear for the unique, the stylish, and the rebellious. It needed a website that packed a punch while getting customers quickly to their perfect frame. Using a previously built custom content management system, the website was built using PHP and MySQL to organize Tart’s extensive collection of fierce frames.

Emerald City logo

Digital Ads

Sized just right for Google.

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Tart logo

Bold + Beautiful

The frames are bold, stylish, and definitely untraditional, so the identity needed to live up to the audacity. The wordmark is thick and gritty and off-kilter to evoke a punk don’t-give-a-damn vibe. The color palette is abrasive—stark white, deep black, bright yellow, and screaming red. The stock images selected are blazing with color and feature wild hair and rebellious attitude. That’s the in-your-face identity for this rowdy brand.